Your Shopify storeis leaking revenue.
Checkout friction, mobile drop-off, weak retention — we find where the revenue goes and build the fix. Shopify builds, conversion work, and AI, for online brands and retailers.
Want us to roast your landing page?
Drop your URL and we'll send back a plain-English breakdown of where your store loses sales: the biggest leaks, the three fixes worth making first, and what each one is worth. Free, within 48 hours.
Recent roasts shipped to Beauty DTC, Wellness Brand, Luxury Goods, and Home & Baby clients.
Ten thousand carts in. Three thousand orders out.
Seven in ten leak away before the order is placed.
- 48%Never reached checkout
- 30%Abandoned at checkout
- 18%Dropped at payment
Aggregate abandonment (70.2%) is Baymard Institute's documented average across 49 studies. The split between the three steps is illustrative — every store's is different, and finding yours is what the audit does.
No buzzwords.
Just results.
JL Software is led by an experienced eCommerce professional with a track record helping online brands launch and grow — Shopify builds, conversion work, AI integrations, and more.
We believe in a personal, hands-on approach: no big-agency fluff. Just practical expertise to help you move faster and grow smarter. We also build our own products to stay sharp on the latest tech.
What you can hold us to
Five commitments, each one checkable. That's the difference between a promise and a preference.
Estimates are the price
If we scope a task at two hours, two hours is what you're billed. If it runs long, that's ours to absorb.
You own everything
Code, accounts, data and documentation are yours from day one and handed over whenever you ask. Nothing is held hostage.
You talk to whoever does the work
No account manager relaying messages between you and the person actually in your store.
No lock-in
Month to month, cancel any time, no notice period. If we stop earning it, you leave.
A paid first milestone
A small, defined piece of work before any larger commitment. You see how we work before signing up for scope.
Six ways to turn browsers into buyers
Store builds, conversion work, AI integration, marketing, and POS — handled end to end rather than handed between vendors.
eCommerce Consulting
Strategic advice and hands-on support for online brands and retailers. From first launch to scaling operations.
Conversion Optimization
A/B testing, landing pages, checkout flows, and revenue optimization. Data-driven decisions that compound.
AI Product Integration
AI chatbots, email automation, on-site personalization & intelligent recommendations. The future, deployed today.
Shopify Store Setup
Full Shopify store builds: theme selection, custom development, and battle-tested best practices.
eCommerce Marketing
Email marketing, SMS flows, loyalty programs, automation. Full marketing stack integration.
Shopify POS & Plus
POS system setup, Shopify Plus features, retail and online unification for omnichannel growth.
From first call to first results
A simple, transparent process designed to get you from idea to impact as fast as possible.
Discovery Call
We learn about your brand, goals, and pain points. No pitch deck — just an honest conversation about where you are and where you want to be.
Audit & Strategy
We dive deep into your store, analytics, and tech stack. You get a clear roadmap with prioritized actions and expected impact.
Implementation
We build, test, and launch. Whether it's a full store rebuild, AI integration, or marketing automation — we move fast without cutting corners.
Growth & Optimization
Post-launch, we monitor performance, run experiments, and continuously optimize. The relationship doesn't end at delivery.
AI products integrated into
your business flows
We don't just consult. We build and deploy AI solutions that plug directly into your existing operations and drive measurable results.
Intelligent Automation
Automate repetitive tasks across your business. From inventory management to customer segmentation, let AI handle the heavy lifting.
AI-Powered CX
Deploy smart chatbots, personalized product recommendations, and dynamic content that adapts to each visitor in real time.
Business Flow Optimization
Map your existing workflows, identify bottlenecks, and deploy AI agents that integrate seamlessly into your operations.
Custom AI Solutions
From equity research tools to predictive analytics dashboards, we build bespoke AI products tailored to your domain.
Four problems, and what we did about them
Each one is a real engagement: the constraint, the work, and the numbers it moved.
Shopify Migration & CRO Overhaul
Legacy platform with poor mobile experience and a 1.2% conversion rate dragging revenue.
Full Shopify rebuild with optimized checkout flow, A/B-tested landing pages, and mobile-first design.
AI Chatbot & Smart Recommendations
High support ticket volume and low average order value due to poor product discovery.
Deployed AI chatbot for instant support and ML-powered product recommendations across the store.
Full-Stack Marketing Automation
Manual email campaigns, no SMS channel, and minimal customer retention strategy.
Implemented Klaviyo flows, SMS automation, loyalty program, and post-purchase sequences.
Omnichannel POS Unification
Disconnected online and in-store inventory causing overselling and poor customer experience.
Shopify POS rollout across 5 locations with unified inventory, customer profiles, and reporting.
Three tests, and what they moved
Run for one DTC brand in 2024. Real results, published without the client's name.
Product page restructured, with a sticky add-to-cart
- +35% revenue per session
- ≈ ₪250,000 added revenue
Trustpilot reviews and trust badges moved above the call to action
- ≈ $380,000 per 100,000 sessions
Product naming and structure reworked
- +3.75% average order value
- +$10,299 per 10,000 sessions
We build what we preach
Our in-house brands keep us on the cutting edge. We use the same technologies we deploy for clients.
JL Research
AI-powered equity research
AI-powered equity research and portfolio tracking platform. Institutional-grade stock analysis accessible to individual investors.
Double or Nothing
Turn spending into ownership
Every purchase becomes fractional stock ownership. Drink your coffee, own the cafe. We match your spending to real public stocks and ETFs automatically.
Trusted by leading brands
Online brands and retailers who chose results over buzzwords.
Frequently asked questions
What JL Software does, how we work, and how to get started.
What is JL Software?
What services does JL Software offer?
Does JL Software work with Shopify?
What is conversion rate optimization (CRO)?
How does JL Software use AI in eCommerce?
Where is JL Software located?
What kinds of brands does JL Software work with?
Does JL Software offer a free CRO audit?
What products has JL Software built?
How do I contact JL Software?
Let's look at your store
Let's talk about your project. No commitment, just a conversation.