Free tool
What is your conversion rate costing you?
Most stores lose more at checkout than they gain from another round of ads. Put your numbers in and see what a modest lift is actually worth over a year.
Nothing is sent anywhere. The maths runs in your browser.
Revenue at today's conversion rate
$1,020,000/ year
What a conversion lift is worth
+5% conversion lift
2% → 2.10%
+$51,000/ year
+10% conversion lift
2% → 2.20%
+$102,000/ year
+20% conversion lift
2% → 2.40%
+$204,000/ year
For context: on a recent project, restructuring one product page lifted add-to-cart 51%, and moving reviews above the call to action lifted revenue per session around 60%. Against those, the numbers above are conservative.
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